History

It all started with Bernard de Vroomen, son of Reinier Theodorus de Vroomen. Bernard left the shipyard where he worked at a young age and chose to become a flower bulb grower in 1880. He married Alida van Cassel and started his own business with borrowed money from both families.

Bernard and Alida had three sons: Dorus, Kobus, and Kees. Bernard worked hard and brought the company to success, despite financial challenges. In 1913, Bernard became a board member of Bloembollencultuur, and since then, the name De Vroomen played a significant role in the flower bulb organisations.

Before the First World War, Bernard started exporting daffodils, and through his sons, the trade grew to various countries. The company grew steadily, despite economic challenges during the crisis years.

After the Second World War, the export of flower bulbs became increasingly difficult, but the company survived the war unscathed. In the years after the war, the sons further expanded the company, with Ben responsible for procurement and finances, Hugo for the nursery, and Dick for the office and sales.

In 1960, subsidiaries were established in the U.S. and Canada. The company celebrated anniversaries and recognized loyal employees. In 1988, Hugo de Vroomen passed away, and Dick faced health problems, requiring the management to seek reinforcement.

In 1993, the company acquired G. Muller and Zoon B.V., expanding commercial activities in the US. In 1994, Dick bid farewell to the company, after which Jack de Vroomen became the owner of the flower bulb companies.

In 2010, the business model was drastically altered, resulting in a reorganisation and the loss of twelve jobs. The company primarily focused on markets such as the US, Canada, England, and Russia.

The 100th anniversary of De Vroomen approaches in 2025, and the company remains a major player in the flower bulb and perennial plant export.